Share Your Toyota. Inspire Others. Join the Toyota SoCal Creator Club!

Whether you’re taking your Tacoma on off-road adventures, hauling the family for daily driving and community events, or packing up your vehicle for weekend camping trips, your ride is part of your Southern California lifestyle.

At Toyota SoCal, we know that real owners tell the best stories. That’s why we’re building a roster of owner creators through the Toyota SoCal Creator Club.

Here is everything you need to know about the program, what content we’re looking for, and how you can apply to join the roster for upcoming paid opportunities!

What is the Toyota SoCal Creator Club?

The Toyota SoCal Creator Club is a paid content program built specifically for real Toyota owners across Southern California.

You don’t need professional filmmaking experience—just the Toyota vehicle you already drive and the pride you take in it.

By joining the creator roster, you submit your information to be considered for upcoming paid content opportunities designed to help tell Toyota’s story.

*Please Note: Compensation varies by campaign and content requirements.

What Content Are We Looking For?

We love showcasing how local owners live with their vehicles across SoCal. Examples of content evaluated for campaigns include:

  • Vehicle Walkarounds: Showcasing your vehicle’s features, trim details, and setup.
  • Off-Road Adventures & Camping Trips: Capturing trail drives, mountain outings, and outdoor setups.
  • Family Activities & Community Events: Sharing local weekend outings, gatherings, and family trips.
  • Daily Driving & Road Trips: Commute moments, favorite local routes, and scenic road trips.
  • DIY Vehicle Projects: Maintenance routines, detailing, and garage projects.

Application Requirements & Details

To apply for the roster, you’ll need to fill out the form at toyotasocalcreator.com with the following information:

  1. Vehicle Details: Toyota Model (e.g., Tacoma), Model Year, Trim, and Color.
  2. Contact & Location: First and Last Name, Phone Number, Email, City, ZIP Code, and Primary Language.
  3. Social Handles: Your handles for Instagram, TikTok, YouTube, and X (Twitter).
  4. Content & Event Preferences:
    • Comfort level with filming and editing your own videos.
    • Availability to attend events in Southern California.
    • Union status (Active SAG-AFTRA member or non-union).
  5. Sample Video Upload (Optional): You can upload an optional sample video (.avi, .mov, or .mp4 format, up to 600 MB).

Your information will only be used to evaluate participation in the Toyota SoCal Creator Club.

How to Apply

Ready to get started? We make it easy on you!

Submit your details to be considered for upcoming paid opportunities.

Visit toyotasocalcreator.com.

Complete the creator roster application form.

See you on the road! ☀️🌊